For Course Creators, Coaches and Consultants...

Stop Trying To Grow Your Business By Doing More... Do This Instead: The One Simple Change That Doubled A Client's Conversions In Less Than An Afternoon...

Okay so I want to tell you a quick story.

A while back a client of mine was frustrated. His business was making money, but the same number kept showing up every month. He'd tried new ads. New copy. Different offers. But nothing really moved it.

So I looked at what he was doing and spotted one thing that was missing.

Just one thing.

I told him to add it. He wasn't sure it'd make much difference. (To be fair, neither was I. I just had a hunch.) He added it anyway.

It was less than an afternoon of work. Zero extra ad spend.

A few days later he messaged me and said:

Actual email from a real client. (The strategy is revealed on page 77.)

And here's the important thing...

He didn't need to create any new offers, or spend any more on advertising, or talk to anyone on the phone.

The extra revenue was already *in* his business. He just didn't have the piece that would unlock it all.

He went on to generate an extra $1.15 million using some of the strategies I shared with him. All from the same business, and without rebuilding anything from scratch.

Here's What I've Actually Found, After 20 Years Of Doing This...

See if this sounds familiar...

You're working hard. Your business is moving. But the number at the end of the month never quite does what you expect (nevermind actually growing).

Every month feels like starting over.

It's not a talent problem (... you know what to do) and it's not an effort problem (... you're not shy of late nights at the computer).

There's just *something* missing.

The standard advice is always the same... Do more.

More content. More traffic. More launches. More of everything...

And I get why.

'More' feels like progress. But more traffic doesn't fix a leaking business. It just fills the bucket faster while it empties out the bottom just as fast.

Anyway...

The Same Eight Things. Every Time.

After 20 years of building campaigns for myself and clients, I started noticing something...

The biggest jumps in revenue almost never came from creating something brand new. They came from what was missing, or a little broken, in what was already there.

There are eight specific things - I call them Profit Pillars - present in almost every successful online business I've ever looked at. Eight places where revenue quietly leaks out, or never gets made in the first place, while the owner keeps pouring more in from the top.

Most business owners have no idea these gaps exist. Not because they're doing it wrong, but just because nobody's ever shown them where to actually look.

Why Eight Small Fixes Beat One Big One

Here's the part most people miss.

The Profit Pillars don't just add up... They multiply each other.

Get 10% better in eight different places and you'd expect your business to grow by 80%.

It doesn't.

It grows by 114%.

Get 25% better in each, and it's not 200%...

It's almost 500% more revenue.

(I did a physics degree. I checked the maths more than once.)

Think of it like a row of dominoes, each one a little bigger than the last. Knock over the smallest one on its own and not much happens. Line them up in the right order, and each one hits the next harder, until the big one falls.

That's why my client could double his conversions with one change in an afternoon. He didn't need to do more. He had a domino missing.

And it's why "do more" so rarely works. More traffic, more content, more launches... they all push harder on the same few dominoes, while the gaps in the rest of the row stay exactly where they are.

But when you get all eight Profit Pillars in place, each one helps strengthen the next, and the results can look like this:

$1,658,193 from a single offer. 2,787 sales, fully automated.

$400,194 in automated sales. 1,111 sales. Zero ad spend.

And it doesn't take a big, complicated offer to start.

One campaign I built for a client had a $20 offer at the front of it. In a single month it brought in 418 new customers and $116,117.

The $20 offer was just the first domino.

Fair warning...

Those are my results, so I'm not going to promise that you can make a bagillion dollars overnight, or anything at all.

But I can show you what I did to achieve it, so that you can copy the same methods.

So after years of doing this for myself and for clients, I documented all of it, every last tip, trick and strategy I know of, and I put them all in a book called Seven Figure Blueprints.

Here's A Taste Of What's Inside

These aren't theories. Every one of these came from a documented campaign, a real client, or something I tested on my own business first. Most of them will make you slightly annoyed that nobody told you sooner.

• The hands-down most powerful method for increasing sales that I know of. (Page 73–74)
• The secret to successfully running a product launch every day of the year. (Page 157–158)
• My absolute, essential, no-questions-you-gotta-have-this-tool for your business. (Page 50–51)
• How to get 5x as much traffic from the same marketing efforts. (Page 38–39)
• The little-known website that will give you near unlimited content ideas laser-targeted to your ideal customer. (Page 64)
• How to overcome the two things that stop people buying from you. (Page 45–46)
• What you must never, ever, ever do when selling these types of products. (Page 119–120)
• How to use 'secret links' that make customers happy to give you more money. (Page 79)
• Why you shouldn't be scared to charge more. (Page 110–112)
• The simple 2-minute change that can instantly increase profits. (Page 51–52)
• How to cram three months of work into just two hours. (Page 154–155)
• The proven shortcut for finding the right messaging that resonates with your buyers. (Page 63–64)
• The one element on your website that could be killing your sales if done wrong. (Page 72–73)
• How to build an army of salespeople who never need a salary. (Page 28)
• A 100-year-old lesson from the aviation industry to help you stay ahead of your competition. (Page 6–7)
• The key 'sweet spot' number to focus on in your business for maximum growth. (Page 13)
• How to charge $20 and $5,000 for the same thing. (Page 113)
• Why you should actively be getting people to remove themselves from your marketing. (Page 49)
• The 'supermarket secret' for increasing revenue almost effortlessly. (Page 87–88)
• The one simple tweak that doubled revenue immediately. (Page 85)

And There's Quite A Bit More Where That Came From...

168 pages. So yes, there's more. Here's some of what else you'll find buried in there:

• The (almost) perfect recurring income programme. (Page 130–132)
• How to remove 'sticker shock' and keep prospects engaged long enough to convert to a sale. (Page 67–68)
• The key metric that will let you sell more by giving away as much cash as possible. (Page 26–27)
• The one mistake that killed sales and turned $5,000 into just $50. (Page 102–103)
• How to create products with 100% certainty they'll sell. (Page 116)
• How to make sure your business isn't blindly heading towards a dead end. (Page 15)
• The 'C' word that makes selling expensive items drop-dead easy. (Page 92)
• How to pinpoint the people who have their credit card in hand, ready to buy. (Page 56)
• The one thing you need to consider before you write a single word of sales copy. (Page 64–65)
• How to grow your profits even faster by intentionally losing money this way. (Page 31–32)
• How to build a 'set and forget' traffic stream that sends you customers for years. (Page 34–35)
• The 'locksmith effect' that almost guarantees someone purchases from you. (Page 44)
• How to make people want to never stop giving you money. (Page 124)
• The 'menu hack' from the restaurant industry that gets people paying more without realising it. (Page 108–109)
• How to copy the gold-medal methods a team coach used to dominate the Olympics. (Page 11)
• How to get people who would normally cancel to buy even more of your product. (Page 125–126)
• The biggest mistake most business owners make without realising it. (Page 16)
• How to get paid as much as $1,000 per hour. (Page 92–94)
• The easiest way to build more trust and eliminate customer scepticism. (Page 65–66)
• The last-minute 'Hail Mary' pitch that increased revenue by 55% in one campaign. (Page 70)

Still Going. Because 168 Pages...

I wasn't planning on writing quite this much. (My editor was delighted. My wife slightly less so.) But once I started pulling these campaigns apart, I kept finding things worth documenting.

• Why you should NOT offer a payment plan except in this specific circumstance... and how it boosted revenue by 125%. (Page 121–122)
• How to know if you should price your product high or low. (Page 86)
• The single step to instantly turn a losing campaign into a winner. (Page 21)
• How your product's format affects your profitability. (Page 144–145)
• Why 'recycling' your marketing brings 2–3x revenue with minimal extra effort. (Page 95–96)
• How to ethically 'trick' your customer into thinking a product is less expensive. (Page 109)
• The easy way to uncover your market's secret desires. (Page 58)
• How to 'steal' from the experts to kick-start your own brand. (Page 117)
• How to turn one visitor into 5–10 more with a single click. (Page 22–23)
• How to bank high-ticket sales without talking to anyone. (Page 153)
• How to get more customers by being more expensive. (Page 98)
• How most people unknowingly put the handbrake on their business every single year. (Page 136)
• The ingenious pricing trick that gave a 42% increase in revenue with no extra effort. (Page 104)

You don't need to implement all of this...

Just one change in the right place for your business can have a massive impact, like my client who doubled his conversions with just a single tweak.

Is This For You?

Honestly, if you were interested enough to read this far, then probably...

But let me be specific.

This is for you if:

• You already have something running. A product, a service, a list.
• You're not starting from zero, you're just stuck at a number that won't budge.
• You've tried enough things to know that "just do more" isn't the answer.
• You don't need another productivity system or a rebrand. You need to find the gaps that are already costing you money, and close them.
• You've got a simple offer (even a side hustle) and a feeling it could be a lot bigger than it is.

Sound familiar? Then yes, this book was written for you.

The Book Is $0.99

That's it. No catch. No trial. No auto-subscription hiding behind the checkout button.

You get the full digital PDF. 168 pages. Instant access. You can be reading it in the next two minutes.

(You get the professionally formatted PDF and also .ePub and .Mobi files to use on Kindle/eReaders.)

You can also get the physical version for $29.99 from all good retailers. And Amazon. But this way you save a tree, and your wallet.

Why So Cheap? (I Get Asked This A Lot)

Because $0.99 removes the decision.

At that price, you don't have to weigh it up. You don't have to be sure. You just get it, and see for yourself.

And if what's inside does what I think it will, then maybe some readers will want to go further. Join my Insider Blueprints programme. Work with me directly. That happens sometimes.

But it's not required. You can read this cover to cover, implement everything yourself, and we're square. No shenanigans. No sneaky "the real secrets are in the $4,997 coaching" nonsense.

Ninety-nine cents. Zero strings.

What People Are Saying

These aren't edge cases. This is what happens when you fix the right things.

Disclaimer: While these results are real, they aren't magic. You still need to put in some work. Just letting the book collect digital dust on your hard drive while you binge Netflix isn't going to change anything.

(^My lawyer made me put that bit in. He's terribly fun at parties. Wait. I mean terrible.)

My Guarantee

Read the first two chapters. If you don't find at least one thing worth testing in your business this week, reply to any of my emails and I'll personally point you to the part of the book that fits your situation best.

I've made that offer before. Nobody's taken me up on it after actually reading the book.

And if you want a refund for any reason within the next year, just ask. You keep the book. I promise I'll only be a little bit sad about it.

Go On Then

It's 99 cents.

Less than a dollar. You've spent more than that on a cheeky chocolate bar you got at the checkout while you were only running to grab milk. (We've all been there. No judgement.)

But the information in here is worth a lot more than 99c to the right person. And if you're still reading this, you're probably the right person.

Click the button. Get the book. Start reading it on any device in the next two minutes.

See what happens.

Talk soon,

Richard

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P.S. Yes, obviously you should grow your business. More revenue, more customers, more of what's working. I'm not arguing with any of that.

But here's what I've observed after 20 years of looking inside other people's businesses. The ones who struggle longest usually aren't working too little, they're just working on the wrong things. And there's a specific, fixable reason for that.

Fix the leaks. Add the pieces that are missing. Then grow. The effort you put in after that actually sticks.

That's what this book is about. $0.99. Go get it.

P.P.S. I know exactly what "I'll come back to this later" looks like. Later has a funny habit of becoming never. (My dog, Tango, has eaten things off my desk that were on my "do later" pile. She has no respect for procrastination.)

It's 99 cents and 30 seconds to grab. Do it now while it's in front of you.